Customer Management

Build relationships and drive loyalty

Customer Database

Dinnify automatically records customer information from reservations and online orders, building a valuable database for relationship management.

Stored Information

  • Identity: Name, title
  • Contact: Email, phone, address
  • History: All orders and reservations
  • Preferences: Favorite dishes, allergies, notes
  • Statistics: Visit frequency, average spend, last visit

Customer Profile

Each customer has a complete profile accessible with one click:

Profile

Personal information, signup date, photo if available

History

Chronological list of all interactions

Preferences

Allergies, dietary restrictions, usual requests

Notes

Internal comments to personalize service

Customer Segmentation

Automatically classify customers into segments:

By Frequency

  • VIP: More than 10 visits/month
  • Regular: 2-10 visits/month
  • Occasional: Less than 2 visits/month
  • Inactive: No visit in 3 months

By Value

  • High Value: Average check > $50
  • Medium: Average check $20-50
  • Low: Average check < $20

Loyalty Program

Create and manage your customized loyalty program:

Loyalty Points

Automatic point allocation based on purchases. For example: 1 point = $1 spent. Customer can redeem 100 points for $10 discount.

Loyalty Tiers

  1. Bronze: 0-499 points - 5% discount
  2. Silver: 500-999 points - 10% discount
  3. Gold: 1000+ points - 15% discount + VIP perks

Rewards

  • Free coffee every 10 purchases
  • Complimentary dessert for birthdays
  • Discount on daily special
  • Priority access to reservations

Marketing Campaigns

Send targeted campaigns to customer segments:

Campaign Types

Email

Newsletters, promotions, menu updates

SMS

Flash offers, reminders, confirmations

Push

Notifications on mobile app

Campaign Triggers

  • Birthday: Automatic special offer
  • Inactive: Win-back campaign
  • New Items: Announce new dishes
  • Events: Special occasions, Valentine's menu

Reviews and Satisfaction

Collect and manage customer feedback:

Automatic Collection

Email or SMS sent 24 hours after visit with link to satisfaction survey.

Review Management

  • View all reviews
  • Overall average rating
  • Filter by period, rating, dish
  • Respond to negative reviews
  • Share positive reviews
Best Practice: Always respond to negative reviews within 24 hours. This shows commitment and can turn a bad experience into loyalty.

GDPR and Privacy

Dinnify helps you comply with GDPR:

  • Consent: Explicit opt-in for marketing communications
  • Right of Access: Customer can view their data
  • Right to be Forgotten: Deletion on request
  • Portability: Export customer data
  • Security: Encrypted and secured data